Sony Ericsson Meta your phone, your style

Meta is a new sub-brand for Sony Ericsson, that embraces individuality, style and personal needs. The Meta system allows the user to cuztomize three elements of their phone seperately: the hardware module, the interface, and the housing. This gives customers the freedom to change aspects of their phone as soon as they get bored of it, or have the need for something else. Meta gains inspiration from the idea of Open Source from the software industry, and applies it to the cell phone industry. Meta is a platform on which in-house designers and programmers, as well as outside designers and fashion labels can collaborate. Sony Ericsson Meta is the only brand whose philosophy is to provide the unique rather than the standard, and is the first company to offer OS interface varieties. Meta interfaces provide the same content in different ways to the user, depending on their priorities. For some it may be functionality and easy access to information, for others it may be intrigue of a beautiful aesthetic, and for others it may be a social media-rich experience.

Meta thrives on up-to-the minute trends, buzzed about release events, and designer and fashion label collaborations.


Octave
Octave uses porcelain handicraft, and mixes it with modern EL lighting to bring an elegant blend of old and new. Octave is a brand collaboration with Chanel for those seeking a precious and exquisitely crafted phone experience. Its shell is made from fine porcelain, which is underlit by el light weaved in the pattern of the Chanel bag collection, and has a chic interlaced chain strap.





Air
Air embraces the human nature to shape things to one's own desires, and to feel and learn through tactile senses. Coating the back surface of the phone is a modern day version of the sequin. As you drag your fingers along the surface, your fingertips leave a subtle trail, and a new, subtly different pattern is born. The surface also arouses the auditory senses, with a soft clickity clack when you shift the tiles. When the user receives a text message, the tiled surface ripples, bringing the interaction experience from the digital realm to the physical.





Flux
Flux is a phone for the youth generation that lets the user change the color and pattern of the phone, and the pattern can be further changed by a movable liquid surface. The housing’s lighting is also reactive to the user’s actions or emotions, for example when a teen girl gets a text message from her boyfriend, the lights will pulsate a certain color. Richness of the experience, in customizability, reactivity and computing capabilities are what make this phone attractive to a youth audience.




Sustainability
With the widespread rise of touchscreen phones, hardware features are no longer selling points. Phones can't get too thin or they will slip out of our hands, phone cameras can't get too powerful or we'll miss those pixels, and we can navigate an interface or type a text without the use of physical buttons. Users can live with the processing power of their phone for a longer than they keep their phone, but companies give them incentives to throw their phones away to get a new one. Meta recognizes this and offers a more sustainable solution whereby users will likely keep their phone core for a couple years, but will be constantly changing the appearance and interface of their phone. Everybody wins, and so does the environment, that currently bears the burden of toxic chemicals from millions of phone cores thrown out every year.


Lifecycle




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